Reader’s letter: the Business Alliance

SOME news in regard to what the New Norfolk Business Alliance has been doing in recent times and promotions planned for the near future. For people who do not know, this group promotes New Norfolk and district with funds raised via a levy on the business operators within the CBD of New Norfolk plus matching funds from the Derwent Valley Council.

Through the month of December a television advertisement was run on a number of stations encouraging the public to shop in New Norfolk. Through January and February a broader television advertisement promoted the Derwent Valley as a great place to live or visit. Now through March our generic television advertisement will again be run, with the inclusion of a banner mentioning the Derwent Valley Autumn Festival due on the New Norfolk Esplanade on April 1.

Finally and for the first time we are trying some “street music” in New Norfolk to add some musical interest for locals and visitors. The first street music performance by Les Coq Incroyables will be outside the post office in New Norfolk from 10am to 1pm on Saturday, March 24, followed by other performances from 10am-1pm on April 14, 21 and 29.

The performance on April 14 will also be accompanied by a mini-festival with even more music on Arthur Square. This mini-festival is being arranged by Jaala Lacey.

RAY WILLIAMS
New Norfolk Business Alliance

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