Chickenfeed flies the coop

New Norfolk Chickenfeed, now closed

THE doors have closed at New Norfolk’s Chickenfeed bargain store for the last time. The business closed on Wednesday, the latest victim of the discount retailer’s struggle for survival. The firm’s parent company, Retail Adventures, went into voluntary administration yesterday. Some 20 Chickenfeed shops have closed in recent months.

Originally called Chickenfeed Liquidators, the New Norfolk branch was the state’s 14th Chickenfeed outlet when it opened in April 1992. It quickly became one of the busiest shops in the town, which led to extensions at the rear of the store to double the floorspace. There was a further expansion in 2002 when Chickenfeed expanded into vacant premises next door, adding a further 25% to the floorspace. At that time Chickenfeed founder Rudi Sypkes said the New Norfolk shop had been a “very viable business” since day one.

A sign in the the window of the now-closed shop thanks the community for its support of the business over the last 20 years. Thanks to all the staff who have served the community over that period.

  • The Mercury’s report on the latest setback, here
  • ABC Radio news report here.
  • National coverage in The Australian, here

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