“Urgent Detergent” on the way to New Norfolk

There may be a number of at-risk Samsung
top-loader washing machines in New Norfolk.

SAMSUNG Electronics Australia today announced that New Norfolk has been identified as a suburb where there may be a number of households with top-loader washing machines that are subject to its ongoing safety recall.  These washing machines are a potential fire hazard.

Samsung first announced the recall of six models of its top-loader washing machines in April 2013. Despite ongoing national advertising campaigns, tens of thousands of recalled top loaders are yet to be resolved either by refund, replacement or rework.

The next phase of Samsung’s recall efforts will include a unique direct mail campaign targeting households in suburbs in Australia, including New Norfolk, which have been identified as likely areas where affected machines may still be in use. Samsung will dispatch “Urgent Detergent” packs to households in New Norfolk. The packages contain a sample of laundry detergent along with information regarding the Samsung washing machine recall.

Samsung will conduct a direct-mail
campaign in New Norfolk.

“The safety of our customers is our first priority and we remain 100% committed to resolving every washing machine that is subject to this recall,” Samsung spokesman Mike Lilly said. “Samsung has found that over time, traditional mass advertising campaigns regarding the recall are generating fewer and fewer responses from customers. For this reason, we have developed this campaign that taps into the one thing that everyone does in the laundry: fill their washing machine with detergent. It’s our hope that Urgent Detergent will not only get people’s attention when they receive it in the mail, but they’ll take it to their washing machine to see if their model is subject to the recall.

“We have identified New Norfolk as one of the areas that could have a high concentration of Samsung top-loader washing machines impacted by the recall. Please check your own washer, but then encourage your neighbours, family and anyone else who could own one of the affected top loaders to check their machines,” Mr Lilly said.

The model numbers for theaffected top-loader washing machines are:


Anyone who may be impacted by the recall can visit Samsung’s recall website  or call its toll-free product safety hotline on 1800 239 655.

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